Levi's

Levi's was looking for a new approach to retailing their customizable Original Spin™ jeans. MOTO was approached by Jensen and Macy Architects to help create a store interface and environment that seamlessly flowed from the Web to the physical store. While the creation of custom jeans is extremely computer intensive, the physical interface does not need to appear to be. MOTO proposed a range of concepts from full size jean "flip books" with RF tags to armatures that would allow a customer to stretch a pair of jeans into the ideal shape and then have this information converted to computer data for fabrication. Store concept renderings by Jensen and Macy.