Virgin Electronics

Building on the success of the Pulse line, Virgin formally launched Virgin Electronics, a company focused on digital music content. MOTO worked with Virgin to define and develop a range of products that include micro-drive based MP3 players and battery powered portable speaker systems to enable the digital music consumer.

MOTO supported Virgin’s growth with both strategic and technical consulting; supplying services and technical resources as Virgin staffed their internal development team.
The MOTO team supported all aspects of the product development process, from initial product specification and liaison with industrial design partner AstroStudios, to ODM/EMS selection and technical development.

2004

2005 Digital World Innovations Award

2005 IDEA Bronze

Astrostudios