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Pure Digital Technologies

One-Time-Use Digital Camera

Start-up Pure Digital Technologies launched with the objective of bringing digital photography to everyone. MOTO worked with PDT to develop PDT’s first product – a one-time-use digital camera that combines the convenience of a digital camera with the price of a disposable! The camera provides the ability to preview and delete unwanted images as well as store the standard 28 pictures for photo development.

MOTO leveraged its experience with camera development and Partner Network (including relationships with camera technology vendors and Asian ODMs) to provide PDT with rapid relationship building and an extremely short five month product development cycle. Since the introduction of this camera, PDT has shipped over a million units to retail partners. The camera is available at Ritz Camera, CVS, and other major retailers.
www.puredigitalinc.com

2004
IDEO - Industrial Design