Virgin Pulse

How do you launch a new consumer electronics brand and sixteen products – from business opportunity to retail – in ten months?

MOTO worked closely with Virgin’s corporate development team to plan and bring to life the Virgin Pulse product line. Contributing consumer product, technical and ODM management/sourcing experience, we worked with Virgin to identify the right product mix and development path to meet Virgin’s (and retail partner Target) requirements. By providing an almost entirely outsourced product development team, MOTO - working with ECCO Design -played a critical role in making the Virgin Pulse line - Virgin's first foray into consumer electronics and only the second major U.S product launch for Virgin in two years - a success.