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Pure Digital Technologies

One-Time-Use Video Camera

MOTO delivered on next generation single use products for Pure Digital with a MPEG4 video camera. The camera leverages Pure Digital’s existing single use digital camera technologies to provides users with a simple and easy to record and share video digital camera. The camera has only three buttons – record, play and delete – making it easy to use for everyone. The camera provides twenty minutes of video recording at a thirty dollar price point.

The video camera is available at CVS, Rite Aid, Target and other major retailers.

MOTO provided product concept, ODM selection/management, and software/hardware development.
www.puredigitalinc.com

2005
2005 Time Magazine Most Amazing Inventions
2005 Business Week Best Products
IDEO - Industrial Design